Virgin Money

As a long-standing supplier to Clydesdale and Yorkshire Bank, we were called upon again to support with rolling out a broad spectrum of communications to promote the multi-million pound rebranding of its national network of Clydesdale Bank, Yorkshire Bank and Virgin Money sites to the new Virgin Money branding.

This brief was to create video content for the launch of the Edinburgh, George Street Virgin Money Store. The revamped and rebranded Virgin Money stores rewrite the definition of what a branch used to be.

We were tasked with showing the installation progress and the finished new branch in all its glory, highlighting the services that they offer including meeting spaces, comfy lounges, high speed Wi-Fi and use of in-store iPads – all for free. As well as every day services for full personal, mortgage and business banking available to 6.6 million customers in the Virgin Money Group.

The videos were used throughout their marketing channels to publicise the vastly increasing network of available stores to existing Yorkshire Bank, Clydesdale Bank and Virgin Money customers.

Project team: Brand strategist, digital designer, copywriter, web developer, motion graphics artist, project manager