Macdonald Hotels & Resorts

A hugely important campaign for Macdonald Hotels and Resorts is always going to be their summer activity, in order to maximise their share of the UK tourist season.

This was a carefully planned campaign working around an ongoing revamp of their photography and videography library. The campaign needed to feature a broad range of beautiful footage captured across their 31 different locations up and down the UK, incentivising customers to plan memorable breaks across their portfolio of hotels and resorts.

The culmination of this hard work, was the summer campaign airing on AdSmart from Sky in Scotland and the north of England, as well as radio, press and social activity, plus bespoke promotional videos for each of the resorts.

Project team: Producer, art director, creative director, copywriter, videographer, photographer, video editor, sound editor, artworker, project manager