Macdonald Hotels & Resorts

We had identified a gap in our client’s business, in that they needed to produce more up to date and a greater variety of assets that would better promote their full portfolio of hotels and resorts. This was highlighted even more so during the Covid-19 pandemic, when the ability to produce new content was severely restricted and their current asset library was somewhat limited.

Meticulous planning was required to coordinate an extensive programme of video and stills shoots across 31 different locations throughout the UK. We assembled a dedicated team consisting of a producer, videographers, photographers and editors to deliver both quality and consistency of output throughout the duration of the project.

Close collaboration with the general managers at each of the venues was also pivotal in order to showcase the individuality of the properties, their facilities, their high-quality food and drink offering, and of course the staff who deliver it all.

As a result, the business now has a fresh and substantial selection of imagery to use throughout their broad range of marketing, for years to come.

Project team: Producer, art director, videographer, photographer, video editor, project manager