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21 year old campaign

Highland Park

Highland Park’s 21 year old single malt, it’s a cracking, exclusive small batch product from their core range, and with each new release, an award-winning whisky, so it really warrants far greater exposure.

Discover 21 Years of Orkney tells the story of three ‘makers’ who all live and work in Orkney. The campaign captures 21 Years of Orkney through the eyes of our ‘makers’, exploring their passions, creative inspiration, their favourite places on the island, and just as importantly, how they best enjoy a dram of Highland Park.

To keep all things true to Orkney, the gorgeously hypnotic music track was written and performed by a local musician.

As part of the newly launched Discover 21 Years of Orkney campaign, we also created an asset suite of key visuals for print and digital media for use on the global market.

We pulled together a cast of many to help bring this all together, despite some ‘challenging’ Orkney weather.

Project team: Producer, art director, creative director, copywriter, videographer, photographer, video editor, sound editor, artworker, project manager