Highland Park

For those in the know, Highland Park produce some tremendous vintages. For those who don’t know, our job was to help introduce these rare whiskies to the world.

The first 1988 campaign to launch, plays on the magical moment as you experience a wonderful array of scents, flavours and emotions in that first taste.

It’s a visualisation of that connection with a specific moment in time – 1988 in a Sip.

Hot on the heels of 1988 release came the 1990 vintage. A second ‘In a Sip’ campaign that again visualises the deliciously unique notes and nose of this exceptional single malt. With only 1,219 hand-numbered bottles left at the start of this campaign – it was a sip of history not to be missed.

These campaigns were conceptualised using ground-breaking AI CGI technology, allowing us to speedily explore a variety of creative applications, ensuring that we could deliver more for our client’s budget.

Project team: Producer, art director, creative director, copywriter, motion graphics artist, artworker, project manager