Eden Scott

EdenScott, one of Scotland’s leading recruiters, approached the Alliance after a sustained period of growth that had seen them enter over 20 different sectors across the UK.

Whilst the challenge wasn’t to completely reinvent the wheel, an ethos of creative disruption and innovative thinking had seen them outperform some of their biggest competitors in that time, and their brand no longer reflected the scale and depth of their expertise.

Their new brand captures their people in a whole new light. “The finest talent, finding the finest talent” positions them as thought leaders; revered experts poised to find other experts in their individual fields. The accompanying visual identity amplifies their uniquely creative, hands-on approach, across a whole range of new marketing materials. The brand also encompasses their growth accelerator offer, ‘TalentSpark’ with a unified identity that flexes to allow both offers to speak to their individual audiences.

Eden Scott now have a brand that reflects their unique market position and sets them up for further growth in one of the country’s most competitive professional service sectors.

Project team: Brand designer, copywriter, artworker, project manager