Bluebox Aviation Systems

Bluebox are a Fife-based aviation software company who are leading the way in delivering innovative digital services and rich content to air passengers on their own devices. At the same time, they generate additional ancillary revenue for partner airlines, creating a wealth of exciting new opportunities.

Blueview is one of their latest high-profile products to launch, and with that came the opportunity to completely revamp their website, strengthen their proposition, and capitalise on their standout market position amongst competition.

Our team developed their newly defined proposition, which the new site centres around – the three E’s (earn, entertain and engage). This far better articulates their more engaging visitor experience and supports their commercial marketing objectives – realising the true potential of the inflight digital experience.

A hidden landing page for Blueview users was also built in to enable onboard deployment once on the ground and connected to the Internet.

Using WordPress as the content management system, we created a bespoke theme featuring scene.js animations to reduce loading times and bring things to life.

Working closely with the client, we significantly streamlined the website content and improved the user journey, resulting in a reduction to the content management load on the client side, as well as providing valuable insight analytics and data capture.

Project team: Brand strategist, digital designer, copywriter, web developer, motion graphics artist, project manager