We’ve proven our experience in a multitude of sectors with a diverse portfolio of clients.
We’ve proven our experience in a multitude of sectors with a diverse portfolio of clients.
Since 2014, the Alliance have been assisting National Museums Scotland with a whole host of marketing collateral promoting a broad spectrum of events and exhibitions throughout their 4 Scottish sites: National Museum of Scotland, National War Museum Scotland, National Museum of Flight Scotland and National Museum of Rural Life Scotland.
Projects have included regular updates to printed site leaflets and posters, creation of seasonal promotions and invitations to specialist exhibitions as well as producing some of their educational literature. Many of the campaigns are supported by static and animated online activity.
Their ever changing schedule of first class events and exhibitions make the Museums extremely popular destinations all year round.
We worked with Zoological Society of London (ZSL) to create a guide to installing water fountains across London in the hope that the initiative will go some way towards reducing the amount of plastic waste in our oceans.
As tweeted by Sadiq Khan, Mayor of London “On average, Londoners buy 3 bottles of water every week. You told us that you want to be able to refill your own bottles from fountains that are safe, accessible, visible – and working. We’re delivering for Londoners and cutting single-use plastic waste.”
An online and printed toolkit was created to aid communities with their installations as well as directing people to all of the existing sites across the London area. An important and innovative step in changing habits for the better.
Visit www.onelessbottle.org to get the full picture.
Our client Wood Mackenzie briefed us to produce some visually engaging animated content to use on their social media channels and for general presentation purposes.
The first ‘Black Gold’ project was an informative journey through the rise and fall of the oil markets over a 150 year period. A thought-provoking piece highlighting predicted trends and how oil production could affect all manner of businesses in the future.
The second piece is a generic animation graphic sting that was used in multiple presentations and social media posts.
The creativity and experience of our animator really came to the fore when creating these projects, rightly earning high praise from the client.
The marketing department at Dobbies approached us to redesign and create new Microsoft Office documents that could easily be updated and adapted by their own internal staff.
For their main presenter, the most flexible solution to retain the desired level of creativity was to build it in PowerPoint, given the complexities of that particular document.
Our designer worked from existing brand guidelines to further develop a broad selection of slide masters that could feasibly work for all manner of layouts, depending on what level of content needed to be input by the Dobbies team.
Once the layouts and assets were approved, the build was completed by our Microsoft specialist. Ensuring that the full functionality of PowerPoint and Word was utilised, creating master layout slides to draw from, coding for macros, style sheets and creation of a user guide, all designed to make the templates as simple to work with as possible.
Conceptualised by the hugely talented IL Design, this was a striking and exquisitely crafted packaging project to be involved with.
Featuring the talents of Danish tattoo artist Colin Dale, we were required to adjust and extend Colin’s beautiful illustration to allow it to flow seamlessly around the packaging carton and bespoke bottle labelling.
We were asked for our artworking support to ensure that the layouts went off for production correctly set up to precise production specifications, separating the printed white ink and metallic foils. To give the design a further lift, the printers made a cracking job of bringing this to life with some subtle embossed detail on the dragon’s scales.
For the whisky lovers out there, this is also a mighty fine tipple.
We were tasked with the design and build of the new website for Howies restaurant group. Handling every part of the project lifecycle, we took the job from initial requirement gathering, through design then build to website launch.
To allow easy updating of all content, including Howies’ extensive food and drink menus, we created a bespoke WordPress theme, customised and streamlined for their needs.
The modern, mobile-friendly site features high quality photography to showcase Howies’ food. A celebration of Scotland’s natural larder and local suppliers.
Our friends at Studio Something approached us to help finalise their concepts and assist them in rolling out a number of campaigns for their client Innis & Gunn.
We took the already approved concepts developed by Studio Something and created hi-res campaign assets, including extensive packshot retouching and production of supporting campaign graphics for outdoor use. We then worked closely with their media partner to artwork a rotation of creative executions to appear across multiple outdoor static and digital sites.
Animation was used to add some dimension to the digital executions, not to mention producing a personalised digital site in rapid response to a social media post related to their newly launched campaign. Great reactive exposure for the brand.
We continue to lend our support with ongoing campaign bursts, working with updated creative executions for outdoor usage and more recently creating HTML5 banner ads for an online media campaign.
The Alliance have been working with Punk over the years helping to finalise their concepts and produce a number of campaigns for their client Edinburgh Gin.
Working from approved concepts developed by the Punk creative team, we were tasked with creating the digital campaign assets for use across multiple outdoor digital sites and social media platforms.
Subtle animation was required for some of the digital executions, to bring a further touch of ‘glitz’ to the already eye-catching creative.
Punk continue to request our creative support with a number of their ongoing projects.
Cello Signal came to us looking to produce a six minute animated video for their client promoting the 2018 European Championships in Glasgow.
Working with a supplied script, voiceover and illustrations from Cello Signal, our animator Chris Ross needed to bring the world of Bonnie the Seal to life in a very tight timeframe. Bonnie’s tale of becoming the games mascot was posted on a number of social channels to boost the profile of the event, as well as heighten engagement and support amongst children of all ages for the upcoming games.
VELUX had historically produced a traditional print product brochure, but they came to us asking if we could advise on the most effective way to create a digital version using the Zmags platform. The site ultimately had to engage better with their customers, contain additional content, reflect regular price updates and contain rich media.
An important factor for VELUX was that the digital brochure was always up to date. To achieve this, it was built using HTML and Umbraco, so that it would look great and also make it easy to manage and update the content quickly. The layouts were designed to maximum effect for publishing on the Zmags platform, ensuring a high quality display and distribution of the brochure.
We researched and proposed the solution that is still in place today, being used as not only a go-to reference point for their product range but also as a staff sales tool. Videos and ‘How to’ guides were also created to assist staff when updating content.
This project showcased a great example of the Alliance’s flexible team building capabilities, simultaneously coordinating the artworkers creating the print brochures, then supplying the approved content to our designers and developers to build the digital version.
When the project was originally launched in early 2015, Zmags quoted this as the best use of the Zmags software they had ever seen, and as a result, clocking up over 20,000 unique users with over 400,000 page views in a very short period of time. The online brochure is key for VELUX in terms of showcasing their extended product range.
The success of this project has resulted in regular content updates year-on-year.
On behalf of 60 Watt, the Alliance produced the artwork for this weighty property brochure every year for Cottages & Castles from 2012 to 2016. Averaging around 200 pages, there was a huge amount of content and imagery to be processed throughout the numerous artworking and amends phases, requiring constant dialogue with the client and Iain Hawk the designer.
Before the projects could begin, hundreds of bespoke data merged interactive forms were created for client completion. These forms were then sent back to the artworker for reference when updating the pricing, listing information and new photography.
We were approached by Canongate Books in 2013 to develop and produce the second book by Karl Pilkington The Further Adventures of An Idiot Abroad. A hugely enlightening project to work on, pulling together the illustrations, photography and Karl’s narrative, using a combined effort to keep up with the print date as author’s amends came in from wherever Karl was on the planet at that particular time.
There were over 7,000 images from Karl’s photographer to work with, and frequent dialogue going back and forth with the team while the photographer was on location with Karl. With an assembled team of artworkers and retouchers liaising with a globetrotting client, this truly was a global effort, and a great end result, all correctly profiled to make the most of the uncoated stock.
This went so well that Canongate asked the Alliance to produce the second Karl Pilkington publication, The Moaning of Life and also the third in the series, More Moaning. All three books were produced to follow up Karl’s TV shows which aired on Sky One.
In 2013/14 the Alliance were appointed to provide artwork support to designer Mike Kinlan in helping create a new supporters museum, housed within the Amex Stadium on the outskirts of Brighton. Working closely with the BHAFC marketing team and their club historian, the museum showcases the club’s history and all manner of memorabilia collected by the club and its fans since the early 1900s.
Close communication with the print contractors and fitters was essential to the smooth running and success of the project, gaining us high praise from both the club and its supporters.
Continuing on from the museum project, we were tasked with producing brand graphics for a large amount of public areas of their new state of the art training facilities at nearby Lancing. Our first visit to the site was while it was under construction, so conceptual illustrations needed to be created to evolve the creative work, which was finally installed on completion of the building.
More recent work has included large scale wall vinyls for the players tunnel at the Amex Stadium.
Working from an existing artwork base, the Alliance were briefed to update the extensive annual product brochures for VELUX.
Some design development was required by the artworkers to refresh the spreads at the front end of the brochures, as well as updating numerous pages of product images, product detail and of course all of the associated price changes for the UK and ROI. Given the size of the task it was essential that there was a small support team in place to ensure prompt delivery all the way through the process.
We have been entrusted with numerous other large scale brochure projects for a number of the VELUX ranges over the years.
Since 2012, we’ve enjoyed a close relationship with Clydesdale and Yorkshire Bank providing them with creative support on a huge variety of projects.
Working alongside the bank’s media and creative agencies, we were entrusted to roll out all of the artworking executions for their full production schedule and dispatch each one direct to the publications and print contractors. We have delivered artwork for eight of their extensive national press and outdoor advertising campaigns.
We’ve inserted over 1,000 ads in over 70 different news and magazine titles, and created artwork for around 60 unique outdoor locations – both in print and digital media channels.
Our flexible and extensive resource is regularly utilised by the bank, providing them with both regular in-house studio support, and remote artworking and design support as well.