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Our work.

We’ve proven our experience in a multitude of sectors with a diverse portfolio of clients.

Design / ------------------------ Digital / ------------------------ Motion / ------------------------ Artwork / ------------------------
All Projects /

Highland Park

Innis & Gunn

Canongate Books

Velux

Brighton & Hove Albion FC

Edinburgh Gin

Howies

Cottages & Castles

Clydesdale and Yorkshire Bank

Velux

Innis & Gunn

Advertising campaign support

Services involved:
Artwork, digital, motion graphics, retouching

Our friends at Studio Something approached us to help finalise their concepts and assist them in rolling out a number of campaigns for their client Innis & Gunn.

We took the already approved concepts developed by Studio Something and created hi-res campaign assets, including extensive packshot retouching and production of supporting campaign graphics for outdoor use. We then worked closely with their media partner to artwork a rotation of creative executions to appear across multiple outdoor static and digital sites. 

Animation was used to add some dimension to the digital executions, not to mention producing a personalised digital site in rapid response to a social media post related to their newly launched campaign. Great reactive exposure for the brand.

We continue to lend our support with ongoing campaign bursts, working with updated creative executions for outdoor usage and more recently creating HTML5 banner ads for an online media campaign.  

Highland Park

Twisted Tattoo Packaging

Services involved:
Artwork, retouching

Designed by the hugely talented Iain Lauder, this was a striking and exquisitely crafted packaging project to be involved with. 

Featuring the talents of Danish tattoo artist Colin Dale, we were required to adjust and extend Colin’s beautiful illustration to allow it to flow seamlessly around the packaging carton and bespoke bottle labelling. 

We were asked for our artworking support to ensure that the layouts went off for production correctly set up to precise production specifications, separating the printed white ink and metallic foils. To give the design a further lift, the printers made a cracking job of bringing this to life with some subtle embossed detail on the dragon’s scales.

For the whisky lovers out there, this is also a mighty fine tipple.

Innis & Gunn

Advertising campaign support

Services involved:
Artwork, digital, motion graphics, retouching

Our friends at Studio Something approached us to help finalise their concepts and assist them in rolling out a number of campaigns for their client Innis & Gunn.

We took the already approved concepts developed by Studio Something and created hi-res campaign assets, including extensive packshot retouching and production of supporting campaign graphics for outdoor use. We then worked closely with their media partner to artwork a rotation of creative executions to appear across multiple outdoor static and digital sites. 

Animation was used to add some dimension to the digital executions, not to mention producing a personalised digital site in rapid response to a social media post related to their newly launched campaign. Great reactive exposure for the brand.

We continue to lend our support with ongoing campaign bursts, working with updated creative executions for outdoor usage and more recently creating HTML5 banner ads for an online media campaign.  

Canongate Books

Karl Pilkington book series

Services involved:
Artwork, retouching

We were approached by Canongate Books in 2013 to develop and produce the second book by Karl Pilkington The Further Adventures of An Idiot Abroad. A hugely enlightening project to work on, pulling together the illustrations, photography and Karl’s narrative, using a combined effort to keep up with the print date as authors amends came in from wherever Karl was on the planet at that particular time.

There were over 7,000 images from Freddie the photographer to work with, and frequent dialogue going back and forth with the team while Freddie was on location with Karl. With an assembled team of artworkers and retouchers liaising with a globetrotting client, this truly was a global effort, and a great end result, all correctly profiled to make the most of the uncoated stock.

This went so well that Canongate asked the Alliance to produce the second Karl Pilkington publication, The Moaning of Life and also the third in the series, More Moaning. All three books were produced to follow up Karl’s TV shows which aired on Sky 1.

Velux

Printed product brochures UK/ROI

Services involved:
Artwork, design

Working from an existing artwork base, the Alliance were briefed to update the extensive annual product brochures for VELUX.

Some design development was required by the artworkers to refresh the spreads at the front end of the brochures, as well as updating numerous pages of product images, product detail and of course all of the associated price changes for the UK and ROI. Given the size of the task it was essential that there was a small support team in place to ensure prompt delivery all the way through the process.

We have been entrusted with numerous other large scale brochure work for a number of the VELUX ranges over the years.

Brighton & Hove Albion FC

Supporters Museum and Lancing training ground graphics

Services involved:
Artwork, retouching

In 2013/14 the Alliance were appointed to provide artwork support to designer Mike Kinlan in helping create a new supporters museum, housed within the Amex Stadium on the outskirts of Brighton. Working closely with the BHAFC marketing team and their club historian, the museum showcases the club’s history and all manner of memorabilia collected by the club and its fans since the early 1900s. 

Close communication with the print contractors and fitters was essential to the smooth running and success of the project, gaining us high praise from both the club and its supporters. 

Continuing on from the museum project, we were tasked with producing brand graphics for a large amount of public areas of their new state of the art training facilities at nearby Lancing. Our first visit to the site was while it was under construction, so conceptual illustrations needed to be created to evolve the creative work, which was finally installed on completion of the building. 

More recent work has included large scale wall vinyls for the players tunnel at the Amex Stadium. 

Edinburgh Gin

Advertising campaign support

Services involved:
Artwork, digital, motion graphics

The alliance have been working with Punk over the years helping to finalise their concepts and produce a number of campaigns for their client Edinburgh Gin.

Working from approved concepts developed by the Punk creative team, we were tasked with creating the digital campaign assets for use across multiple outdoor digital sites and social media platforms. 

Subtle animation was required for some of the digital executions, to bring a further touch of ‘glitz’ to the already eye-catching creative.

Punk continue to request our support with ongoing campaigns for many of their other clients.  

Howies

Website design and build

Services involved:
Design, digital

We were tasked with the design and build of the new website for Howies restaurant group. Handling every part of the project lifecycle, we took the job from initial requirement gathering, through design then build to website launch.

To allow easy updating of all content, including Howies’ extensive food and drink menus, we created a bespoke WordPress theme, customised and streamlined for their needs.

The modern, mobile-friendly site features high quality photography to showcase Howies’ food. A celebration of Scotland’s natural larder and local suppliers. 

Cottages & Castles

Annual property brochures

Services involved:
Artwork, retouching

On behalf of 60 Watt, the Alliance produced the artwork for this weighty property brochure every year for Cottages & Castles from 2012 to 2016. Averaging around 200 pages, there was a huge amount of content and imagery to be processed throughout the numerous artworking and amends phases, requiring constant dialogue with the client and Iain Hawk the designer.

Before the projects could begin, hundreds of bespoke data merged interactive forms were created for client completion. These forms were then sent back to the artworker for reference when updating the pricing, listing information and new photography.

Clydesdale and Yorkshire Bank

Press and outdoor ad campaigns

Services involved:
Artwork

Since 2012, we’ve enjoyed a close relationship with Clydesdale and Yorkshire Bank providing them with creative support on a huge variety of projects.

Working alongside the bank’s media and creative agencies, we were entrusted to roll out all of the artworking executions for their full production schedule and dispatch each one direct to the publications and print contractors. We have now done this for their last eight national press and outdoor advertising campaigns.

We’ve inserted over 1,000 ads in over 70 different news and magazine titles, and created artwork for around 60 unique outdoor locations – both in print and digital media channels.

Our flexible and extensive resource is regularly utilised by the bank, providing them with both regular in-house studio support, and remote artworking and design support as well.

Velux

Online product brochures UK/ROI

Services involved:
Artwork, design, digital

VELUX had historically produced a traditional print product brochure, but they came to us asking if we could advise on the most effective way to create a digital version using the Zmags platform. The site ultimately had to engage better with their customers, contain additional content, reflect regular price updates and contain rich media. 

An important factor for VELUX was that the digital brochure was always up to date. To achieve this, Thomas Reeve built it using HTML and Umbraco, so that it would not only look great but also to make it easy to manage and update the content quickly. Yolander Yeo designed the layouts to maximum effect for publishing on the Zmags platform, ensuring a high quality display and distribution of the brochure.

We researched and proposed the solution that is still in place today, being used as not only a go-to reference point for their product range but also as a staff sales tool. Videos and ‘How to’ guides were also created to assist staff when updating content.

This project showcased a great example of the Alliance’s flexible team building capabilities, simultaneously coordinating the artworkers creating the print brochures, then supplying the approved content to Yolander and Thomas to build the digital version. 

When the project was originally launched in early 2015, Zmags quoted this as the best use of the Zmags software they had ever seen, and as a result, clocking up over 20,000 unique users with over 400,000 page views in a very short period of time. The online brochure is key for Velux in terms of showcasing their extended product range.

The success of this project has resulted in regular content updates year-on-year.