Alliance designer Scott MacMichael was tasked with refreshing the look for the course content pages featuring student profiles and creating bespoke spreads for the more magazine style ‘Live’ pages. Design was worked on remotely using the existing image library and new student photography. Artwork was a combination of in-house and remote work, with a small, custom-built team pulled together to ensure the deadline was met.
Most important was the cover design, which went through several stages of research to finely target the audience required and achieve standout in a saturated market at higher education fairs in this country and abroad, as international reach was an important requirement.
Designer: Scott MacMichael
Artworkers: Matt Armstrong, Fraser Docherty, Karen Pruce